The proprietary Boost Method harnesses the expertise of a network of more than 500 expert ad copywriters to deliver the best ad copy possible. After identifying ad copy that needs optimization, advertisers launch a contest for Boost’s community of experienced professionals, who compete to write the most high-performing content for each project. Ad copy is then automatically validated and split tested to ensure it is reaching the right audience.
This Boost Method is designed to scale to an unlimited number of ad groups while systematically optimizing them all. Even advertisers with millions of SKUs and ad groups can use Boost to evolve their messages and performance over time. Through Boost’s groundbreaking combination of human creativity and advanced technology, advertisers have historically achieved an average increase of 30 percent in both click-through rate (CTR) and conversions per impression (CPI), as well as a 3 percent reduction in cost per click (CPC).
- Portfolio Companies